Blog

Notes on building sites that sell

Field notes on conversion, performance and multilingual design — written as we build. No fluff, no recycled advice.

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How to read your website analytics without a translator

Visitors, sources, engagement — your dashboard is answering four simple questions. Here's how to read them and what to do about each answer.

3 August 20261 min read

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GDPRBasics

Cookie banners and GDPR: what the law actually wants from your site

Most cookie banners are wrong — and annoying. Here's what GDPR really asks for, why 'Reject all' must be easy, and how compliance can look elegant.

27 July 20261 min read

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PerformanceBasics

Web vitals: your website's health check, in plain language

LCP, CLS, TBT — the acronyms sound like lab results. They measure three simple things: does your site load fast, stay still, and respond instantly?

20 July 20261 min read

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AI searchBasics

Your next customer might ask ChatGPT, not Google

AI assistants now answer 'who should I hire?' questions directly. Here's how they choose which businesses to mention — and how to be one of them.

13 July 20261 min read

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SEOBasics

SEO, explained like you're new to it

SEO is just 'helping Google understand and trust your site'. Here's what actually matters, in plain language — no jargon, no tricks.

6 July 20261 min read

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Lead generationConversion

How your website should generate leads while you sleep

A website that only 'looks nice' is a business card. Here's the anatomy of a site that quietly captures, qualifies and follows up on leads around the clock.

1 July 20262 min read

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RetentionGrowth

Client retention: the quiet growth engine most businesses ignore

Winning a new client is expensive; keeping one is not. How your website, reporting and follow-through turn one-off projects into durable revenue.

19 June 20261 min read

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PerformanceConversion

Why a faster website quietly wins you more clients

Speed is not a vanity metric. Here's how shaving seconds off your load time changes who stays, who trusts you, and who actually books.

12 June 20261 min read

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