FAQ
Honest answers.
The questions business owners actually ask — answered without the sales gloss.
No — the website is where we start, not where we stop. A site on its own doesn't win customers: visibility, content, speed and follow-through do. We build the foundation, then keep improving it month after month, with tracking that shows what it's actually producing.
Because everything else depends on it. Ads, SEO, social media — they all send people to your website, and if it's slow, unclear or untrustworthy, every one of those channels underperforms. Fixing the destination first makes every future effort cheaper and more effective.
Launch is the foundation, not the finish. We wire in tracking from day one — calls, form submissions, WhatsApp clicks, traffic — then improve the site monthly: SEO, content, speed and conversion. You get a plain-language report every month showing what changed and why.
Because websites compound with consistent work — and decay without it. SEO takes months, content needs rhythm, performance drifts, and leads should be measured. It's recommended, not forced: no long lock-in, and you can cancel monthly.
It depends on scope — pages, content, integrations — so we quote per project rather than publish one-size-fits-all prices. After the free audit we recommend the simplest option that can realistically improve your online presence, with one clear fixed quote. And you pay nothing until you've approved the first design direction.
You do — fully. The site, domain, content and data are yours from day one. If we ever part ways, you keep everything and we hand it over cleanly: no lock-in, and your site is never held hostage.
No — and be careful with anyone who does. What we do instead: improve the foundations that make leads more likely — speed, clarity, local SEO, content, trust and clear calls-to-action — then track everything and show you the data honestly.
As a tool, not a product. We use AI to work faster on drafts, analysis and code — always reviewed by a person. We also optimise your site so AI assistants like ChatGPT can read and mention your business. We don't sell “AI magic”, and we don't pretend automation replaces the actual work.
GEO (generative engine optimisation) means making your business readable and citable by AI assistants and AI search results. In practice: structured data, content that answers real questions, an llms.txt file, and consistent business information. It's early — which is exactly why it's worth doing now.
None. We handle the technical side entirely and explain everything in plain language. You run the business; we run the website.
Yes. The free audit tells us honestly whether your site needs a rebuild, targeted improvements, or just ongoing optimisation. We don't push a rebuild when improvements will do the job.
Local SMEs that need more customers: trades, real estate, clinics, restaurants, professional services, local e-commerce. If your customers search online before choosing, we can probably help — and if we can't, we'll say so at the audit stage.
You give us your website address and email. We review speed, mobile experience, SEO, AI visibility, clarity and lead capture, then send you a written report with your priority fixes. Free, no commitment, and no obligation to work with us afterwards.
Yes. We build to GDPR (EU) and UK ICO standards: consent-first analytics, no trackers before opt-in, and form data used only for its stated purpose. Your customer data stays yours.
Yes — monthly, no long contracts, no exit fees. The monthly report is designed so you can judge, with data, whether it's worth continuing.
We're early, so we don't pretend to have hundreds of case studies. Instead we show our process clearly, track real projects, and publish proof only when it exists. You also risk very little: the audit is free, and you pay nothing until you approve the first design direction.
No. Every review and case study on this site is real, or clearly marked as in progress. Empty sections stay empty until real proof exists — we think that honesty is worth more than borrowed credibility.